Why Democrats are underusing video — and how state and local candidates can change that now.
Kathleen Stuart of PUBLIC and Jesse Strauss of Forward Frame Media will discuss how state and local campaigns can use professional video without a top-of-ticket budget.
Tuesday, September 29 at 10:00 a.m. Pacific / 1:00 p.m. Eastern
You stepped up because you're fed up with the way things are. You're ready to fight for your community—and you deserve a campaign that fights as hard as you do.
Too many strong candidates go unseen because they can't access the strategy, professional creative and targeted media that bigger campaigns take for granted. WIN 2026 exists to level the field—so you can compete and outpace your opponent.
Why video
Outpace your opponent.
Voters need more than a name on the ballot. They need to see your face, hear your voice and understand why you're fighting for change.
After 20 years of campaign work, we are convinced that candidate-led video is one of the clearest ways to introduce yourself, communicate your values, and leave your opponent playing catch-up.
You stepped up to run. Now you're staring at a blank calendar, no media plan, and a vague sense that you should be doing more. That feeling is normal — and it's exactly who we built this for.
You feel a little lost
You know your community, but the media side feels like a black box. You're not sure where to start, what to say, or who to trust.
You don't have a media plan
No script, no video, no targeting strategy. Just a gut feeling that voters need to see you — and a clock that won't stop.
You're done waiting
You've watched bigger campaigns get the creative and the airtime. You're ready to stop watching and start competing.
You want to move now
Election Day is coming whether you're ready or not. You need a video, a plan and a launch — not another month of wondering.
We review your candidacy, district and community. Yours to use in interviews, debates, mail and more.
Key campaign messages
Clear, repeatable language that helps voters understand who you are and why you're the right person.
Professionally written script
A custom 15- or 30-second script written specifically for you and your race.
Recording directions
Simple guidance on framing, lighting, sound and delivery—no professional crew needed.
A polished campaign video
We edit your footage with graphics, color, sound and music. Your face and voice, front and center.
Custom connected-TV media plan
Geographic and audience targeting, with geofencing where appropriate, concentrated in your community.
Launch in seven days or less
From completed intake and usable footage to a launch-ready video. Media-platform review times may vary.
Blasted to our national network
Once your video is cut, we share it with our network of national funders, PACs and Friends of PUBLIC — putting your campaign in front of people who can help you win.
The program
A video, produced and live by mid-October.
Complete Program
$12,000
Everything included: message brief, key messages, script, recording directions, professional video production, and a custom connected-TV media plan to get your video in front of voters.
Built by campaign veterans. Focused on winning everywhere.
WIN 2026 comes from campaign veterans with more than 20 years of experience supporting Democratic and progressive campaigns.
Our experience spans school boards, county races, state legislatures, majority Democratic caucuses and gubernatorial campaigns. We have worked in competitive, purple and Republican-held districts and at every level of the ballot.
PUBLIC's team has held senior roles in Democratic Caucus campaign organizations and successfully led statewide coordinated campaigns, won dozens and dozens of statewide and local races, flipped Republican-held seats, and built Democratic supermajorities. We are serious about winning and ensuring Democrats and progressives compete and win at every level of the ballot.
How WIN 2026 works
Five steps from apply to launch.
1.
Apply by October 6.Tell us about yourself, your race, your district and your available media budget.
2.
Develop your message.We produce your message brief, key messages and professionally written script.
3.
Record yourself.We send clear directions so you can capture strong footage with your phone or camera.
4.
Approve your video.Our team edits your footage into a polished 15- or 30-second campaign video.
5.
Reach voters.We create your connected-TV media plan and prepare your video for launch.
Frequently asked questions
Common questions, answered.
Every race. Every place. Every little corner.
You bring the courage to run and the frustration that started it all. We'll help you compete, outpace your opponent, and win.
Applications close Tuesday, October 6 at 5:00 p.m. Pacific